SEM is also known as your PPC section which is the paid advertising or pay-per-click section of Google. If you’ve ever conducted a Google search, you’ve already encountered paid search advertising or pay-per-click. These are the ads that you see at the very top and bottom of the search results. The PPC section is managed through a bid system where you can bid an amount per keyword and the quality score which can determine your position for certain keyword searches. Your current Quality Score and its component scores can be seen with 4 Quality Score status columns: Qual. Score, Landing page experience, Ad relevance, and Expected clickthrough rate (CTR). For an affordable fee and with the help of our PPC Marketing Experts, your business can be featured higher in the search rankings for your targeted keywords. We help you get the best bang for your buck by having competitive fees and knowledge in building a higher quality score which can lower the cost of bid for keywords and still hold a higher position on search results pages. While PPC campaigns can be easy to set up and manage, it is difficult to do so correctly—especially while bringing in a positive ROI. Because of this, it is important that a skilled and knowledgeable agency is handling your campaigns like HiRank SEO.